Have you set new goals for the new year? Let the Bank of the Philippine Islands (BPI) guide you to focus on your aspirations. BPI is setting a new trend in banking with its Make the Best Happen campaign which uses “social listening” to really know what consumers are more interested in.
BPI Make the Best Happen Campaign
The process begins with helping clients identify their life needs and goals and then create a priority list based on those aspirations. Clients are then encouraged to make personal financial assessments, computing, among others, one’s net worth, cash flow requirements, and even emergency funds. Based on this initial assessment, BPI helps clients create a game plan, mindful of their budgets, goals, risk profile, and investment options.
Tricia Quiambao, Head of BPI’s Strategic Brand Management, said BPI’s Make the Best Happen campaign is a different look on banking. “We put a premium on understanding our clients and their needs, whether it’s to travel, or start a business, or fund their children’s education,” she said.
“As people become more and more aware of the world around them and the many possibilities and opportunities it offers, BPI would like to enable them to accomplish those goals and aspirations better, faster and more efficiently.”
Makethebesthappen.ph Microsite
The microsite devoted to the Make the Best Happen campaign—makethebesthappen.ph—addresses some of the top life and lifestyle goals of most individuals: travel, health, parenting, shopping, future, and dining. Its content is enriched every week with updated content derived from current areas of interest.
The “Make the best happen” video has gained 1.5M views and the makethebesthappen.ph has 200,000 page views as of December 2015. The top 5 most viewed articles on the site were about how to make the best of shopping, fitness and family bonding.
The microsite site has a lot of useful articles based on your interest and then at the end of each article are suggestions of BPI products and services that can help you achieve your goals. This is quite helpful especially for a BPI client like myself.
My personal goal this year is to learn how to drive so that I can eventually buy a car and go on road trips around Negros Island. The Year of the Monkey is a lucky year for us born in the Year of the Dragon so I hope I can buy my dream car this year. What’s your goal for 2016? Hope you can achieve them as well!