If you miss the MassKara Festival this year, for sure you also miss wearing souvenir shirts from Bacolod’s favorite, AZATRI Souvenirs. The good news, you can now buy AZATRI shirts anytime of the day and relive MassKara Festival anywhere you are through their shop at online marketplaces Lazada and Shopee.
The Covid-19 pandemic cannot stop this 25-year old company from designing shirts with colorful masks that are symbols of Bacolod City and its resilience.
AZATRI tapped Vijaya Merchant Solutions, Inc. (VMSI) to setup and operate their online stores so that they can focus on what they do best, designing and producing high quality souvenir shirts.
By tapping a Bacolod-based e-commerce enabler, Arlene Infante believes that the extensive experience in e-commerce and commitment of Vijaya to empower VisMin brands, can help AZATRI take advantage of the online market despite the challenges of the pandemic. The VMSI team made the seamless transition to the digital platform without the need for Ms. Infante to have an in-house technical team.
AZATRI was founded by two college chums with P100 capital in 1992 and produce one hand-painted shirt that was sold to one of the partner’s sister. This first sale was followed by many others that, in one month, the business grew to P5,000. Then named Hierographics, AZATRI became a legal entity in 1995 through the business collaboration of Architecture graduates Arlene Zamora Agusila (AZA) and Teodulfo Ricardo Infante (TRI) who later got married.
At the ANP Showroom, the brand has consistently landed the top spot for almost two decades. The phenomenal rise of AZATRI Souvenirs which include shirts, novelties and fashion accessories (bags, belts, bracelets, and necklaces) can be attributed to its fresh take on design and consistency in quality.
Making light out of the pandemic, AZATRI developed a line of Covid University Statement shirts with witty statements such as “AB Political Science Major in Online Trolling”.
Relive your MassKara Festival experience through AZATRI shirts, follow and share their online stores and don’t forget to “Add to Cart” AZATRI souvenir t-shirts.